What is Article Marketing Anyway?
Article marketing is one of the major resources Internet marketers have for advertising on the web.
You start by writing an article, or hiring a copyrighter to do the job, on a subject
related to your website. The article provides interesting and relevant content for individuals searching the web.
The articles may contain interesting facts about a particular subject, a human interest story, and information on current issues, advice, and anything else that is somehow related to a product or service you provide.
For example, as you write, you may choose to write an article related to reading and writing.
So, you write a researched human interest article about the prevalence of Illiteracy in today's society.
The information presented in the article is based on current data, but contains facts most people would not even consider.
For instance, did you know that many individuals able to read and write are still considered functionally illiterate?
Now, you may be asking how this article can be considered advertisement for my copyrighting business.
As part of the article, will write about how important it is to be able to properly
convey information to be a successful businessperson.
Then, will provide an embedded link within the article that the reader can click on, to be directed to my site, so they can avail themselves of the writing services.
In addition, as a writer, you may also offer my services as an online tutor for other writers who want to improve their own skills, or learn more about writing for business success.
So, you can leave another embedded link within the article, to lead budding writers to the offer for tutoring services.
Thus, while your article may become an entertaining source of trivia to the readership, it also contains important links back to your site, which has the potential to generate more business.
Why Should You Bother?
Any Internet marketer, who is any good at what he/she does, will tell you article marketing is only one source for advertising and generating business. So, if writing is not your forte, or you are simply too busy, why should you even bother with article marketing?
After all, hiring a writer cuts into your net profits, and you can always pick another means of advertising.
Right?
Not exactly. Whether you advertise through article marketing, social networking, blogging, newsletters, or emails, writing is a critical component.
The reason article marketing is so important can be summed up in one word-exposure.
Today, the major search engines are leaning toward a consumer oriented Internet. As a result, many engines are making a concerted effort to cut down on spam, ban the offenders, and provide the consumer with quality information, and not simply
an attempt to convince the individual to part with his/her money.
Instead of one big sales gimmick, the search engines want the surfer to find helpful information, compelling copy, interesting and educational writing, and light reading for fun.
Thus, your future customers or clients do not have to feel the pressure of one sales pitch after another. Instead, they have read something worth their time, and they have the option to click links for further information or service, without any pressure or spam tactics.
In short, article marketing is a critical component of successful Internet marketing. Although you will avail yourself of other advertising strategies, a well-read article, with carefully embedded links will intrigue many readers and encourage them to seek further information. Search engines will be pleased, which could eventually lead to greater exposure for your business; and you will know you are implementing a tried and true form of advertising.
